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5 Fun Facts About Sephora
Monday, April 14, 2014
I may not be a huge beauty junkie, but even I can't resist entering a Sephora store whenever I pass it by. A haven for makeup lovers, its bright yet cozy shopfront looks so inviting, it beckons to passersby and lingers in the minds of beauty aficionados. Indeed, it is a fantastic one-stop
destination for all our grooming and beauty needs.
Founded in 1970 by Dominique Mandonnaud, the French beauty giant Sephora
started out as a perfumery, and has since expanded its line into a more
comprehensive one to include tools and products for HTT (that's head-to-toe in
Tyra Banks speak) gorgeousness. The brand continues to be based in Paris,
though it has gone majorly international, with more than 1,700 stores in 27
countries worldwide, including Singapore.
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Now, here are 5 more fun facts about (practically) every girl's favourite
beauty store!
2. Sephora is touted as "the beauty authority", as it aims to
provide the most comprehensive range of products and service to its
customers.
Its "Science of Sephora" programme focuses on producing the
most knowledgeable and professional team of consultants in the beauty industry,
by making sure the team understands everything beauty-related, from the history
of makeup to application techniques, identifying skin types to skin physiology,
and the science of creating a fragrance. Phew! That was a mouthful. One thing's for sure though, Sephora does not take shortcuts!
3. Number crunching time! Sephora carries more than 17,000 products,
employs 25,000 employees (4,000 of whom work in the approximately 300 stores in
France), and receives about 6 million visitors yearly at its
Champs-Elysees flagship store. Wow, that's more than the number of people who
visit the Eiffel Tower annually!
4. In 2013, Sephora collaborated with the Olsen twins to develop a
fragrance line, and with designer Marc Jacobs to create a makeup line.
Nirvana, Mary-Kate and Ashley Olsen's first fragrance, has been
available at Sephora since December last year.
The collaboration with Marc Jacobs hit all Sephora stores in the
fall of 2013. This collection showcases products that enhance the three features
that the flamboyant designer pays most attention to: groomed brows, kissable
lips and bright eyes.
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| Marc Jacobs looking immaculate, as always |
5. Since its establishment, Sephora has grown into a multi-label
chain store that offers a wide range of products from international labels as
well as its own private label. It carries trusted favourites like Bobbi Brown,
Clinique, Urban Decay, Marc Jacobs, and Asian brands like Kose and Laneige.
If you think it's hard to extricate yourself once you start shopping at Sephora, believe me, you are not alone. Nonetheless, we all deserve to indulge in a little pampering every once in a while. After all, it's all in the name of personal grooming!
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