American Eagle Outfitters is in Singapore!

Did you know that American Eagle Outfitters (AEO), America's favourite jeans brand, is now in Singapore? Its flagship boutique at...

Did you know that American Eagle Outfitters (AEO), America's favourite jeans brand, is now in Singapore? Its flagship boutique at VivoCity opened its doors to the public on 19 June. 

Spanning 4,000 square feet, the AEO boutique featured rugged and natural building materials and relaxed, carefree apparel designs that personify the AEO culture which encourages you to "be yourself" and "live freely". I have always been a fan of AEO's line of apparel as their basic pieces are wardrobe gems that will never go out of style.

An exclusive Media Preview Party was held on 18th June, where Isabelle and I were treated to a sneak peek of the latest Summer 2015 collection. The AEO Jeans line stole the limelight with its exceptional selection of denim washes and fit styles, ranging from cuts such as Slim Straight, Skinny and Original Taper for men to Jeggings, Skinny and Boy Jean for ladies.

It was a star studded event, and we spotted many familiar face including radio DJs Daphne Khoo, Heng Kae In, Joakim Gomez, Tabitha Nauser and Xie Jia Fa; models Fiona Fussi and Henrique Fukuoka; MTV VJ Hanli Hoefer; singer Jonathan Chua from The Sam Willows; SEA Games 2015 celebrity ambassador Russell Ong; TV host Richard Herrera; actors Keagan Kang and Paul Foster; influencers Benjamin Toh, Cynthia Lee Mcquarrie, Iman Fandi Ahmad, Jon Yongfook, Jonathan Raedeke, Justin and Vanessa Vanderstraaten, Maia Lee, Randy Toh and Soh Pei Shi; and celebrity stylists Annie Chua, Jerome Aswathi, Lionnel Lim, Marcus AC, Sharon Tan and Trey Wong.

AEO Models
Wendy Jacobs & Iman Ahmad

To mark the opening of the store, StarThreeSixty CEO, Mr Andy Chaw, SVP (Brands) Mr Ken Liew and AEO representative Mr Kareem Gahed, along with Tosh Zhang and Joshua Tan of Ah Boys to Men fame, were also invited on-stage for the ribbon-cutting ceremony. 

It was a night of fun-filled activities as the store transformed into a magical playground with a temporary tattoo booth with 5 AEO designs to choose from, foosball and ice air hockey table. Not forgetting the free flow of champagne, Krispy Kreme donuts and delish canapes such as Wagyu beef burgers and grilled prawn skewers.


If you love preppy American college fashion and breezy weekend styles, head on down to AEO Singapore now for their opening specials. 

I will be popping by soon to pick out a pair of jeans, or two!


Opening Specials

With a minimum purchase of S$80 nett spend in a single receipt, shoppers will receive a free AE tote bag, while stocks last.

Citibank Credit cardmembers are entitled to 10% off regular-priced items from now to 12 July 2015.

American Eagle Outfitters

Vivocity #B1-06/07

Opening Hours:
10.30 am - 9.30 pm daily



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