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Fashion Fridays: Audi Star Creation 2014 Preview
Friday, May 09, 2014
As one of the four pillars of the Asia Fashion Exchange (AFX), Audi Star Creation aims to groom aspiring fashion designers in Asia and provide them with opportunities to embark on a fashion career to become tomorrow's stars.
Audi Star Creation 2014 is taking place on 12 May, where 12 finalists from Singapore, Korea, Vietnam, Japan, China, Indonesia and Malaysia will take centerstage for their final runway showdown.
"The Asian Perspective" is the theme for this year's competition, which is open to designers aged between 16-35 years old, with no more than two years of industry experience. Each designer submitted six original and commercially viable designs
Here are the 12 finalists:
And here's a sneak preview of two of my favourite looks from both the youngest and eldest finalists at this year's Audi Star Creation.
The youngest finalist is 19-year old Chloe Keh from Singapore. Inspired by funeral rituals and the passing of her relatives, her collection titled "Grief" boasts monochromatic shades and bold geometric shapes.
The eldest finalist this year is 32-year old Korean Hye Ra Rhee, whose collection titled "Art of Inspiring Empty Space" explores the depth, strength, elegance and resilience of nature's flora through the mechanism of negative space. Judging from the sketches below, you can tell that the designer has an eye for details, from the choice of fabric, the tailoring, right down to the finer details such as the intricate embellishments.
The three winners from this year’s competition, selected by a panel of
industry experts, will each receive a prize of $10,000 and a year-long
internship with luxury lifestyle fashion retailer F J Benjamin. They
will also have the opportunity to develop their own capsule collection under
the guidance of F J Benjamin, which will be showcased at Audi Fashion
Festival 2015. Their capsule collections will also be exhibited at the
Blueprint tradeshow where they will get to meet international
designers and buyers.
Out of the three winners, the one whose designs
best reflect Audi’s values of innovation, technology and progression,
will also walk away with the prestigious Audi Young Designer Award
(AYDA) with an additional prize of $10,000.
I will be attending Audi Star Creation 2014 this coming Monday and I can't wait to share more about the actual event with you soon!
I will be attending Audi Star Creation 2014 this coming Monday and I can't wait to share more about the actual event with you soon!
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